About The Authors

DOUGLAS B. SOSNIK
formerly a strategist in the Clinton White House, now advises Fortune 100 companies, and the National Basketball Association, as well as Democratic governors and senators.

MATTHEW J. DOWD
formerly a strategist for President Bush's two political campaigns, is founding partner of ViaNovo, a corporate brand and positioning firm. He advises California Governor Arnold Schwarzenegger and Michigan gubernatorial candidate Dick DeVos.

RON FOURNIER
formerly the national political writer at The Associated Press, is editor-in-chief of HOTSOUP.com, an online community of people who influence other people.